Breaking: Grand Launch of Potbelly Wraps on October 13, 2025
On October 13, 2025 – just two days away, the Chicago-born sandwich chain is rolling out potbelly wraps as a permanent addition to its core menu, blending their bold flavors into handheld perfection. This fresh innovation introduces two signature wraps while letting you transform any of your favorite sandwiches into a wrap, all without skipping the fresh ingredients.
Whether it’s a quick lunch run or a post-workout bite, these wraps promise to keep Potbelly’s welcoming vibe alive, now with even more flexibility for on-the-move eaters. Dive in with us as we unpack the details, what to expect, and how this fits into Potbelly’s evolving 2025 lineup—straight from the latest industry scoop.
Chicken Bacon Ranch Wrap
Grilled chicken, thick-cut applewood smoked bacon, cheddar cheese, lettuce and tomato, drizzled with buttermilk ranch.
Southwest Avo Chicken Wrap
Grilled chicken, provolone cheese, fresh-sliced avocado, lettuce, tomato, onion and tortilla crisps, topped with a zesty chipotle lime sauce.
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Why Wraps Are the Next Big Thing at Potbelly
Potbelly has always been about that cozy, antique-shop-turned-sandwich-spot charm since 1977, but they’ve smartly tuned into what busy folks want: variety without compromise. Adding wraps to the core menu isn’t just a test run—it’s a full commitment to handheld options that capture the essence of their toasted subs in a lighter, easier-to-eat format. Drawing from recent menu evolutions, this move builds on fan favorites like the Avo Turkey or Chicken Club, now reimagined as wraps for those ditching bread for something more wrap-friendly. No more soggy middles or bulky bites; these are designed for seamless portability, perfect for desk lunches or tailgates.
As Potbelly eyes growth in a competitive fast-casual scene, wraps align with broader trends toward customizable, health-conscious grabs—think lower-carb swaps that still pack protein and veggies. And the best part? They slot right into the Perks program, earning you 10 coins per dollar toward freebies like a classic Wreck. For the full scoop on rewards, check our Potbelly Perks guide.
Spotlight on the Signature Wraps Debuting October 13
Kicking things off with flair, Potbelly’s two new signature wraps spotlight fresh, bold combos that echo their sandwich heritage. While full details drop at launch, early buzz highlights the Southwest Avo Chicken Wrap as a standout: Tender grilled chicken mixed with creamy avocado, zesty southwest spices, crisp lettuce, tomatoes, and a hint of chipotle aioli, all bundled in a soft flour tortilla. It’s got that smoky kick balanced by cool avocado—around 600 calories, based on similar menu items, making it a satisfying yet lighter pick at an estimated $10.99.
The second signature wrap teases a Mediterranean twist, likely nodding to their popular hummus-loaded original: Grilled veggies, feta (or vegan swap), roasted red peppers, artichoke hearts, and cucumbers in a tangy vinaigrette wrap—ideal for plant-based fans at about $11.29. These aren’t one-offs; they’re here to stay, crafted with the same quality meats, cheeses, and produce that define Potbelly.
But the real game-changer? Customization freedom. Turn any core sandwich into a wrap for no extra charge—swap the Italian’s salami and provolone into a portable roll-up, or lighten the BLTA with extra avocado. It’s seamless: Just ask at the counter, app, or during online orders. For nutritional breakdowns as they finalize, head to the Potbelly menu nutrition page.
How Wraps Stack Up: A Quick Comparison to Potbelly Classics
Wondering how these fit alongside sandwiches? Wraps keep the flavor punch but trim the bread bulk—expect 20-30% fewer carbs than a standard sub, per early estimates. Here’s a side-by-side to visualize:
| Feature | Potbelly Sandwiches | New Potbelly Wraps |
|---|---|---|
| Texture | Toasted, hearty bread | Soft tortilla, easy grip |
| Customization | Veggie/meat/cheese swaps | Any sandwich base + wrap option |
| Price Range | $9.99-$13.29 | $10.99-$12.29 (est.) |
| Portability | Good for sit-down | Ideal for on-the-go |
| 2025 Appeal | Timeless comfort | Lighter, trend-forward |
This addition rounds out the menu beautifully, bridging sandwiches and salads for more midday choices. Pair a wrap with a side soup from the complete Potbelly menu for a full, balanced meal.
What This Means for Potbelly Fans and Families
For loyalists, wraps mean more ways to mix it up—parents can snag a kid-sized version (think mini Turkey wrap) alongside the grown-up lineup, tying into our Potbelly kids meals guide. Vegans and vegetarians? Easy swaps like the no-cheese Veggie Melt wrap keep it inclusive, echoing options in our Potbelly vegan and vegetarian guide. And for events, imagine wrap platters for office catering—scale up via the Potbelly catering menu.
Locate your nearest spot to try them first at Potbelly locations, or download the menu for planning with the Potbelly menu PDF.
Mark Your Calendar: Tips for Wrapping Up Your First Order
As October 13 approaches, here’s how to dive in:
- App Ahead: Pre-order via the Potbelly app for pickup—add wraps at checkout.
- Customize Smart: Start with a signature, then tweak (e.g., extra peppers for heat).
- Pair It Up: Grab a $5.49 Garden Vegetable Soup for a complete, under-$16 lunch.
- Earn Perks: Link your order to rack up coins for a free wrap down the line.
This launch feels like a natural next step for Potbelly, keeping the chain fresh amid fast-casual shifts. We’re buzzing—will you kick off with the Southwest Avo Chicken or go custom? Drop your predictions in the comments, and stay tuned for our full wraps review post-launch.